Tuesday, July 20, 2010

Breaking Down the Walmart Houston Ad-Campaign ...

Mr. Rollback is the new national spokesman for Walmart.  Walmart's ad firm wants to appeal to your heartstrings apparently ... He's a real Walmart employee, and has found recent stardom.  Recently, more people stood in line to meet Mr. Rollback than they did Tim McGraw. 

If you live in Houston, you have undoubtedly seen the Houston-centric commercials playing every five minutes on local TV outlets.  That said, lets break down the most prominent Houston aimed ad:

1 - "Hey Houston!" - Just to show that its not canned, the ad shows a blue explorer driving up 45 South in front of Downtown ...
















2 - The Ad then moves to Darrell (Mr. Rollback) displaying an amazing ability to drive in Houston traffic with his eyes closed ...
















3 - He starts talking about how there are a lot of billboards in Houston ...He's actually further back of where he was driving in the first scene (thats the Scott Street exit there on the right)















4 - He points out a Kroger Billboard, now on I-10 moving east towards Downtown ...
















5 - He then tells us we are all wrong, because we do not shop at Walmart, and tells us to follow him so he can show us what a Walmart looks like ... but we totally believe him because he's a regular guy ...
















6 - He then pulls into a Walmart parking lot ... 50/50 chance its in a Houston suburb ... apparently its new because there are still supports on the newly planted trees there.  There are so many Walmarts in the greater Houston area though, that I have no idea where this one is ...
















7 - And there it is ... boom goes the dynamite ... because I wasn't entirely sure this was a Walmart commercial.  Glad Darrell settled that for us ... 






8 - And of course, the 'Fun Fact' ... that you can save $82.00/month if you shop at Walmart ...

















9 - ... But wait ... what does the info say?  'Based on consumer reported savings from BIGresearch Walmart Savings Perception Survey' ?!?!? ... Apparently, Houston is the land of idiot children, because they're flashing a graphic on the screen of a monthly savings, which is based upon people's perceptions ... thats like asking my neighbors if they are totally ok to drive after they walk out of a Washington Ave bar on Saturday night ...

Me - "Hey Man, you ok to drive"
Neighbor - "Doog ... tothallly fineg ... gimme keysth"
Me - "How's your perception of your drunkenness"
Neighbor - "I'm noth drunkt doog ... Tothally NOT drunt"
Me - "Oh (Dialing 911)"

















10 - Wow ... making up figures based upon perceptions and putting them on commercials seems fun, let me try ...
















11 - Finally, it cuts to the Walmart logo, which is trademarked so I won't post it, then it shows him trying to find the store with his eyes closed again.















And there you have it folks ... The Walmart Houston Ad Campaign in a nutshell ...

8 comments:

  1. This is the kind of post that will make this blog a national sensation!

    ReplyDelete
  2. I think 82 Gazillion Heights residents may find this the best blog ever.

    ReplyDelete
  3. Can't wait for this Wal-Mart to be built! The neighborhood needs it.

    ReplyDelete
  4. Thanks anonymous 2 ... once again proving that trolling and picking internet fights is by far the awesomest profession ...

    ReplyDelete
  5. HAhahaha...#9!

    PS - Nice touch with the City Council zombie.

    ReplyDelete
  6. bahaha, 82 million people can't be wrong!

    ReplyDelete
  7. Excuse me, It's gazillion, which is vastly superior to your 'million' ...

    ReplyDelete