A list of the top 10 Wal-Mart co-tenants, compiled by the Chicago-based National Research Bureau (NRB), seems to validate that notion. The listing includes three discount apparel retailers, a beauty supply chain, a dollar-store chain, a jewelry chain, and a vitamin and supplements seller.
Denton, Texas-based Sally Beauty Supply tops the list, appearing in 26 percent of U.S. Wal-Mart-anchored centers. “Wal-Mart generates an enormous amount of traffic, and we like to feed off that,” said Sally Beauty Supply spokeswoman Jan Roberts. “We do have a few similar products, but we offer much more selection. If someone is looking for specific beauty items, we are more likely to have them … like in the 400 [personal] appliances we carry, such as blow-dryers and curling irons.”
Next were Topeka, Kan.-based Payless ShoeSource and Chesapeake, Va.-based Dollar Tree, both of which showed up in 25 percent of Wal-Mart centers.
These compulsive co-tenants have not just deeper merchandise lines than Wal-Mart, but similar demographics as well, allowing them to corral the overflow of shoppers seeking styles and brands not available in Wal-Mart, says Nancy Veatch, NRB’s publisher. “There has been a lot of homework and logic behind their decisions to locate there,” she said.
These brands identify completely with urban Houston. When I think Memorial Park, Allen Parkway, Midtown, and Main Street, my next thought is definitely Payless Shoe Source, and Dollar Tree.
For all the talk out there from the developers talking 'appropriateness', how can these stats really validate? Fine ... it'll be 15 out of 24 acres in the shopping center ... which means McDonalds, Sally Beauty Supply, and Radio Shack get the other 9 acres of the 'hip', and urban centric design that has been promised to us.More to come I guess.
And there's already a payless and radio shack next door to the Target!
ReplyDeleteDon't forget Subway !
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