Wednesday, July 14, 2010

Walmart's New 'Soft' and 'Caring' Aesthetic ...

Digging a bit deeper into what plans we are ultimately going to be exposed to, and based on some of the information Ainbinder has given on what this is supposed to look like, here's an explanation on Walmart's new approach to design, and architecture ... 


In practical terms, some of the changes to the architecture that arose included more depth to the store façade, a sort of return to the "cityscape" design of that 1899 Kresge store, or the original Macy's location. The new design would be modeled slightly on residential design, with greenery out front and different colors of brick.

The end result sees the store's façade divided into three visual zones. The "customer zone" stretches from ground level to 8 feet up. This area is filled with elements and materials that tie the store to the community – local building materials, architectural flourishes and designs that reflect other prominent buildings nearby. The "approachable zone," from 8 feet to 16 feet up, includes friendly and functional elements like awnings and signage that tell shoppers which entrance is which. Everything above 16 feet is reserved for Walmart's brand elements.

The result, Spinks said, is an "approachable, caring, soft approach to our building … an inviting streetscape."




Really? 


'Caring and Soft' ... Really?   


Wow ... well, this is what the developer in partnership with Walmart is hoping that y'all will go for, so, ok then.  You can put lipstick on a pig, but it is still a pig ... 


Look forward to those official renderings of a new, caring, soft Walmart, with local stone + tinny type feel, and stuff, and all ... whatever ... 







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